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01:30 Design for Startups
Design for Startups
Ιαν 17 @ 01:30 – 04:00
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer –that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs There’s been a great focus on hiring great designers in the tech industry recently. Companies like Atlassian, Facebook, Google, and Amazon, have prioritized hiring desingers and acquiring design agencies. What’s caused this new focus on design? Entrepreneurs have realized that design is a key differentiator for their products and a source of competitive advantage. So how should an early-stage entrepreneur focus and prioritze design at the onset of building a startup? Join us as we discuss Important design principles Form vs. function when it comes to designing How to create a design strategy Design thinking and user experience Different kinds of design How to interview designers And much more! About the panelists Jeremy Bailey is the Creative Director of Product, and Head of Experience at FreshBooks, and sometimes self-proclaimed “Famous New Media Artist” at large. At FreshBooks, the world’s #1 accounting software in the world for employed professionals, he leads a team of talented designers and engineers working to create a more inclusive and easier experience for their customers. He recently led this team through a complete rebuild of the FreshBooks product in a unique process where he actually launched a competing company and built a...