Design for Startups

17/01/2019 @ 01:30 – 04:00 Europe/Athens Ζώνη ώρας
Alley Chelsea
119 West 24th Street 2nd floor, New York
NY 10011

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer –that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs

There’s been a great focus on hiring great designers in the tech industry recently. Companies like Atlassian, Facebook, Google, and Amazon, have prioritized hiring desingers and acquiring design agencies.

What’s caused this new focus on design? Entrepreneurs have realized that design is a key differentiator for their products and a source of competitive advantage.

So how should an early-stage entrepreneur focus and prioritze design at the onset of building a startup?

Join us as we discuss

Important design principles 

Form vs. function when it comes to designing

How to create a design strategy

Design thinking and user experience

Different kinds of design

How to interview designers

And much more!

About the panelists

Jeremy Bailey is the Creative Director of Product, and Head of Experience at FreshBooks, and sometimes self-proclaimed “Famous New Media Artist” at large. At FreshBooks, the world’s #1 accounting software in the world for employed professionals, he leads a team of talented designers and engineers working to create a more inclusive and easier experience for their customers. He recently led this team through a complete rebuild of the FreshBooks product in a unique process where he actually launched a competing company and built a new product from scratch.

Erin Galarza is the Product Design Director at Oscar. Erin leads the Design team at Oscar overseeing our member app, concierge and internal tools. Prior to working at Oscar, she was the Director of Product Design at Percolate, a content marketing platform. She holds a Bachelors of Fine Arts in Graphic Design from Rutgers University. 

Evan Brock is the Creative Director of Stash, an investment platform founded in 2015 wither over 2.4 million users. He’s also the Design Director of Carrot, a VICE company. Evan has worked at several different places including Complex, Fueled By Ramen, Atlantic Records, CMJ, The Syndicate, and Music For America. He studied marketing and design at Quinnipiac University.


6:30 – 6:50: Drinks & Networking
6:50 – 7:50: Panel
7:50 – 8:15: Audience Q&A
8:15 – 9:00: More Drinks & Networking

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at 

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.

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